MINNEAPOLIS — October 13, 2010 — Bloom Health is excited to announce the addition of 277 new individual health insurance products to its Virtual Shelf and available for purchase to Bloom members. On September 23rd, 2010 Medica and Blue Cross Blue Shield announced suites of new products that would be available for purchase to individuals. Bloom Health immediately began adding these innovative and affordable options to its Virtual Shelf.
All of the new plans feature benefits outlined by health reform laws, including preventive care covered at 100 percent. Some of the new plans offered to Bloom members include features such as discounts at gyms/fitness clubs and access to retail clinics. In addition, Blue Cross Blue Shield announced that for both Personal Blue plan and Options Blue plan the maternity waiting period has been reduced from 18 months to 90 days.
“We’re committed to making sure each of our members has access to these new plans as soon as possible – most health insurance companies are adding great features that their other customers have been requesting for years. Our members now have instant access at their fingertips through the Bloom portal” said Bloom’s Head of Product, Jill Prevost.
As health insurance companies roll out new individual insurance plans in the future and as health reform laws continue to become reality, Bloom Health is staying ahead of the curve by continuing to offer these new products to its members as soon as they’re available.Tweet