MINNEAPOLIS — December 2, 2010 — Bloom Health is pleased to announce the hiring of Kevin Kickhaefer as its head of sales and market development. Kickhaefer joins the team with more than two decades of health care and sales and marketing experience. In his new role, he will drive adoption of the company’s defined contribution health benefits management solution.
Before joining Bloom Health, Kickhaefer led national sales and new business initiatives for several Fortune 500 companies. Most recently, he successfully developed and managed new business relationships as vice president of national accounts at CIGNA HealthCare. Prior to CIGNA, Kickhaefer was sales director at Aetna in Chicago where he built and expanded its mid-size and large employer markets. He has been recognized nationally for leading the country in sales for both companies.
“Traditional models of health benefits financing and selection don’t meet employer or employee needs anymore,” said Abir Sen, chief executive officer of Bloom Health. “Kevin has seen this reality first hand and is ready to bring his skills to Bloom Health where we are pushing boundaries and helping employers and employees get more from their health benefits and save money.”
“It’s not a question of if, but when. Defined contribution models are where the industry is heading,” said Kickhaefer. “Bloom Health is leading the initial charge, and it’s professionally invigorating to apply my experiences and knowledge to such an innovative offering during a pivotal time in the industry.”
Kickhaefer holds a Bachelor of Science in finance and accounting from Kansas State University.Tweet