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Private Exchanges Gain Traction

Minnesota-based Bloom health will announce today that two large managed care companies will start using its private health exchange platform. That includes Michigan’s largest insurer, Blue Cross Blue Shield of Michigan as well Medica, which has 1.66 million members in the Upper Midwest. Both are big gets for Bloom, which currently has about 50 employers with 25,000 members using its Private Exchange Platform. It also dovetails with what PULSE has been hearing a lot about lately: employers gravitating towards offering defined-contribution health benefits via a health exchange.

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