Recently, I travelled to Washington DC to represent Bloom Health at Health Data Consortium’s health data event, known as Health Datapalooza. Nearly 2,000 attendees converged to share and discuss the latest in health data, technology and innovations.
I learned pretty fast that standing alongside a sea of other innovators, it was important to tell a unique and compelling story to a visitor very quickly! And because the first question most visitors ask (“So, what is Bloom Health?”) is actually a little more complicated than it sounds, I had to get to the point immediately.
The point is that Bloom Health does 2 things:
1. Allow employers to offer a wide array of customized benefit choices to their employees – more than ever possible before.
2. Help employees make educated decisions about the health coverage they purchase for themselves and their families.
The specific avenue we take to accomplish these goals is through a defined contribution private exchange, but at the end of the day, all roads lead to these two points.
How do we know we are achieving our goals?
Our results are clearly illustrating that when employees are presented with more options, they are making different (and more personalized) … Read More »